LEISURE & EXPERIENCES · 10 QUESTIONS

Leisure & experiences digital maturity assessment.

For attractions, tours, recreation and experience providers. Focus on bookings, visitor capacity and reliable delivery of experiences. Choose one answer per question, then register to see your results.

Leisure & experiences assessment

0 of 10 questions answered

1. Is digital investment linked to visitor and business outcomes?No shared plan.A list of improvements without clear owners.Priorities, owners and visitor outcomes are reviewed.Not sure

2. Do you track capacity and environmental pressures?No consistent measures.Occasional reviews of demand or resource use.Capacity and resource measures guide responsible operating decisions.Not sure

3. How are bookings, tickets and availability managed?Separate manual records.Digital tools with manual reconciliation.Connected booking and ticket records track availability.Not sure

4. How do visitors receive arrival and change information?Individual calls or inconsistent messages.Standard messages with some manual follow-up.Timely, accessible instructions and change notices use booking records.Not sure

5. How reliable are attendance, booking and feedback records?Scattered or incomplete.Shared reports with occasional checks.Owned records are checked and reviewed consistently.Not sure

6. Do insights improve offers and staffing?Decisions rely on intuition.Basic trends inform occasional changes.Demand and feedback guide changes whose outcomes are reviewed.Not sure

7. Are permanent and seasonal teams trained on digital tools?Little structured training.Basic demonstrations only.Role-based practice and support cover bookings and visitor assistance.Not sure

8. How are service issues handed between teams?Ownership is often unclear.A process exists but recording varies.Named owners track issues and review lessons across teams.Not sure

9. How is visitor information protected?Access and handling are unclear.Basic rules with inconsistent checks.Restricted access and clear handling rules cover staff and partners.Not sure

10. Have disruption and system-outage procedures been exercised?No agreed procedures.Written plans without practical tests.Teams test fallback admission, cancellations and notifications.Not sure

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How scoring works and what it means

Choose one answer for each of the 10 questions. Three descriptions score 0, 1 or 2; “Not sure” scores 0 and is counted as an evidence gap. Overall score = total points ÷ 20 × 100. Each of the five areas has two questions and contributes 20%.

This is a digital-maturity self-assessment. Choose the highest description fully supported by current practice in the business or operation you are assessing.

Maturity levels: Foundation; Emerging; Established; Integrated; Optimizing. The bands are 0–<20, 20–<40, 40–<60, 60–<80 and 80–100 respectively.

Nimble One’s questions, weights and thresholds are an original, indicative rubric informed by published guidance and sector workflows. They are not externally validated benchmarks, certification or a compliance audit. Security and recovery concerns remain important even when the average is high. Do not compare scores across sectors, business stages or questionnaire versions.

UN Tourism Academy · visitor attractions and digital transformation ↗

Leisure & experiences digital maturity assessment.

Leisure & experiences assessment

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